Flatter your shape with 5 plus-size shopping tips — right fabrics, vertical stripes, statement jewellery, jackets, belts and dark hues.

Soft tones, light fabrics and understated elegance — why minimalism and ethnic wear are a match made in heaven, plus 3 ways to wear it.

From a sleek poker-straight look to a gajra bun and messy braids — 7 easy, elegant hairstyles to complete your lehenga for any occasion.

Bell, slit, cold-shoulder, net, ruffle and tassel — 6 sleeve styles and lengths that transform any ethnic suit or kurti.

Printed, solid, saree, sharara and lehenga co-ord sets — 5 breathtaking coordinated looks to up your ethnic fashion game effortlessly.

Flatter your figure with 5 easy salwar kameez styling tips — the right hues, sleeves, length, fabric and bottoms to look slim and gorgeous.

Five elegant ways to style timeless Chikankari — from salwar suits and sarees to lehengas, kurtas and flared skirts.

Timeless, versatile and handcrafted — 5 reasons block-print ethnic wear endures, and how to style it beautifully.

How digital printing transformed ethnic fashion — faster, greener and endlessly versatile. A guide to digital-print suits, kurtas and sarees.

Why buying ethnic wear online beats the store — 5 reasons plus pro tips to shop sarees, suits and Pakistani dresses with confidence.

A classic Indian & Pakistani dress, the salwar kameez is perfect for parties, weddings or the workplace. It is presently among the most stylish and in-demand women's clothes around, and hence it is one of the must-have items in every Indian woman's wardrobe. However, it has to be noticed that salwar suits have undergone a huge transformation over the past few years. There are various options like Anarkali suits, dhoti-style kurta, parallel salwar and many more. All these are available readymade in the market, or one can also buy unstitched or semi-stitched material. Though everyone has her own choice, buying...

Indian & Pakistani women are known worldwide for their fashion sense, especially for their love of ethnic wear. Clothing plays a significant role when it comes to giving a modern touch to our personality. Anyone can flaunt their personality just by the correct selection of attire for any occasion they have to attend. Given a choice, we would usually prefer to wear salwar kameez or sarees for that elegant and graceful look. Many Pakistani designers have been serving customers worldwide for ages with their designer clothing labels. Let's find out more about the various fabrics these brands use to enhance...