Bell, slit, cold-shoulder, net, ruffle and tassel — 6 sleeve styles and lengths that transform any ethnic suit or kurti.

Printed, solid, saree, sharara and lehenga co-ord sets — 5 breathtaking coordinated looks to up your ethnic fashion game effortlessly.

Flatter your figure with 5 easy salwar kameez styling tips — the right hues, sleeves, length, fabric and bottoms to look slim and gorgeous.

Five elegant ways to style timeless Chikankari — from salwar suits and sarees to lehengas, kurtas and flared skirts.

Timeless, versatile and handcrafted — 5 reasons block-print ethnic wear endures, and how to style it beautifully.

How digital printing transformed ethnic fashion — faster, greener and endlessly versatile. A guide to digital-print suits, kurtas and sarees.

Why buying ethnic wear online beats the store — 5 reasons plus pro tips to shop sarees, suits and Pakistani dresses with confidence.

A classic Indian & Pakistani dress, the salwar kameez is perfect for parties, weddings or the workplace. It is presently among the most stylish and in-demand women's clothes around, and hence it is one of the must-have items in every Indian woman's wardrobe. However, it has to be noticed that salwar suits have undergone a huge transformation over the past few years. There are various options like Anarkali suits, dhoti-style kurta, parallel salwar and many more. All these are available readymade in the market, or one can also buy unstitched or semi-stitched material. Though everyone has her own choice, buying...

Indian & Pakistani women are known worldwide for their fashion sense, especially for their love of ethnic wear. Clothing plays a significant role when it comes to giving a modern touch to our personality. Anyone can flaunt their personality just by the correct selection of attire for any occasion they have to attend. Given a choice, we would usually prefer to wear salwar kameez or sarees for that elegant and graceful look. Many Pakistani designers have been serving customers worldwide for ages with their designer clothing labels. Let's find out more about the various fabrics these brands use to enhance...

Embroidery in India has come a long way. As fashion trends changed with time, Indian embroidery adapted to the new climate and managed to remain elegant and sophisticated. While each embroidery technique possesses its speciality, one thing is for certain: each one of them makes a serious style statement. Let’s take a glance at 10 traditional embroideries of India that bring with them an edge on the fashion front: 1. Chikan / Chikankari Origin: Rumoured to have been introduced by Noor Jahan, wife of Jahangir, Chikankari originated from Lucknow, Uttar Pradesh. It began with white embroidery on a white cloth,...

Floral prints are the most wondrous motifs, widely prevalent in recent times. These prints never fail to deliver an evergreen and fresh look to one’s appearance, irrespective of the occasion. They are like a beautiful garden that is ready to bloom and flourish in every closet. In earlier times, floral designs were only utilised in western outfits, but now they are seen in the raiment of any happy event that takes place in parts of the world. A little flashback of the floral prints The history of floral prints began in the middle ages, when the Europeans took a great...

Let us start with what exactly a bridal trousseau is! A bridal trousseau is, basically, a collection of personal items that a bride tends to gather from her home in anticipation of her newly wedded life. Now, we have to keep in mind that a trousseau may differ from bride to bride, based on her tastes as well as the speedy trends in today’s bridal catalogue. And in the current bridal scenario, the winds sway towards classy and minimalist trends. So we have curated for you the Sensational Trousseau Checklist for the Modern Bride. 1. Ethnic suit sets We all...